Highlights
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Brand Identity - Between Brand Image and Brand Authenticity The BP oil spill in the Gulf of Mexico got me thinking about the brand image implications for BP and, more generally, about the need for brand authenticity in brand identity exercises. A decade ago, BP...
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Brand News: Google, Skype must set up server in India: Govt The government is likely to send communications soon to search engine Google and internet telephony provider Skype for giving access to their services for monitoring and setting up a server in India. ...
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