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JK Cement signs Virender Sehwag as brand ambassador Associating with a celebrity endorser for the first time, JK Cement has signed Sehwag for a period of two years. JK Cement has for the first time, brought on board a celebrity endorser for its various...
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Why is where a product is made important? WHY IS WHERE A PRODUCT IS MADE IMPORTANT? Countries are also brands. They each stand for something. When you tell someone you are from a certain country, it evokes a mental image of what you must be like...
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