The New Rule of Advertising – Authenticity and Not Exaggeration Do you know how precisely you can reach to your target customers? How about if you could track and control the buying habits of the consumers and target only the…

Evaluating Advertising Effectiveness In the world of cut-throat competition, merely having an appealing and professional advertisement is not enough to penetrate into the market and reach to the right target audience. Most of the advertising budget is spent on pre-testing…

How to Create Online Advertisements? Whether it is an online advertisement, brochures, direct mail, business cards, or conventional display ads, there are certain marketing principles that are universally applicable. Especially in the digital market, web users spend no more than…

The Roles of Advertising Account Executive The advertising account executive is the key go-between for both the advertising agency and the client company. This individual is actively involved in soliciting the account, finalizing details of the contract, and working with…

Changing Media & Advertising   The influence of mass-media advertising has dramatically declined. DVDs Blue ray discs allow consumers to watch programs without commercials. The rise in popularity of Satellite dishes means consumers have a wider Varity of viewing choices. Using…