What is Brand Management?
What is brand management? The basic definition is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. But there is more…
Author: Drypen
Business Branding
How to brand your Business? What is business branding? How to do it? Businesses stand a better chance of survival when they are recognized and respected brands within the market.…
Hypercompetition can kill your Brand
Even companies who truly believe that differentiation is the only way to build a strong brand might end-up with brands that are not differentiated at all- and not from the…
Made in Russia – A brand differentiating strategy
Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One…
Design can help to launch a new brand
Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a…
Strong Positioning can work for brands for ever
FIND A STRONG POSITION AND SIT ON IT In 1982, when Nestle (then known as Food Specialities Ltd.) considered launching Maggi instant noodles, the company had the option of choosing…
Design as a Brand Differentiation Strategy
Eighty per cent of the earth is covered with water, making it a widely available commodity. Granted, most of the water in earth needs to be heavily purified and filtered…
Specialist a brand differentiating strategy
Even diversified brands started out as specialists. This is going to knock your socks off. Some of the most diversified companies on the market today actually started out as specialists.…
Opposite Position a brand positioning strategy
When it comes to soft drinks, Coca-Cola is king. It used to position itself as the real thing and that was a powerful brand branding strategy. Coke was the first cola…
Product Line Positioning by Usage
Product Line Positioning by Usage To minimize cannibalization, marketers adopt different positions for their brands in the same product category. Differentiation by usage occasion is one such strategy. Union Carbide’s…