Posted on December 17, 2008 by Drypen |
Copy Elements The major elements of copy are briefly described below. All of them may not be necessary advertisements. The Headline The first and possibly the most important copy element is the headline. The headline of an advertisement will normally…
Posted on December 13, 2008 by Drypen |
Creativity is of paramount importance in initiating the process of writing a copy, especially in evolving the basic approach. At the same time, creative ardour has to be combined with purposeful thinking. Such thinking should, in fact, help in…
Posted on December 9, 2008 by Drypen |
Use Attention Getting Headlines BPL – Powerful performance, Incredible looks
Posted on December 4, 2008 by Drypen |
The market is vast. Every business, small and large, has to promote itself. Every company needs leaflets or direct mail letters. And every new product needs a pack that will entice us to buy it.
Posted on November 29, 2008 by Drypen |
Introduction to Copywriting An advertisement is a stimulus. It must break through consumers’ physiological screens to create the kind of attention that leads to perception.