Posted on February 14, 2014 by | 0 Comments
Product Line Positioning by Usage To minimize cannibalization, marketers adopt different positions for their brands in the same product category. Differentiation by usage occasion is one such strategy. Union Carbide’s…
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Posted on December 2, 2012 by | 0 Comments
The New Rule of Advertising – Authenticity and Not Exaggeration Do you know how precisely you can reach to your target customers? How about if you could track and control the buying habits of the consumers and target only the right audience for their product? In the age of digitalization, information is only a click…
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Posted on November 25, 2012 by | 0 Comments
How to Create Online Advertisements? Whether it is an online advertisement, brochures, direct mail, business cards, or conventional display ads, there are certain marketing principles that are universally applicable. Especially…
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Posted on November 12, 2012 by | 0 Comments
Segmentation based on Generation Beyond during gender, age, income, ethnic heritage, education, or other demographic variables for segmentation, many marketers target generational cohorts. This approach doesn’t require the use of…
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