Case Studies Archives

Starbucks Case Study & Starbucks Growth Strategies

Posted on November 16, 2012 by Drypen | 0 Comments

How Starbucks created a new coffee culture – A Starbucks Case Study on Growth and Marketing Strategies How was it possible to convince ordinary Americans, who routinely open 3-pound “value” cans of coffee, shovel the grounds into a paper filter,…

Double penetration with Voice SMS for Airtel

Posted on June 21, 2010 by Drypen | 0 Comments

Strategic communications challenge Voice SMS – Will the youth lap up, what illiterates rejected? Previously targeted at rural folk who can’t message. Didn’t have traction. Languishing. With multiple options like text sms/email/social media/blogs/status updates already available, would Voice SMS be…

AXE Deodorants Axe Call Me Campaign and strategic communication challenges

Posted on April 9, 2010 by Drypen | 0 Comments

Brand Name: Axe Deodorants Campaign Title: Axe Call Me Strategic communications challenge? Have you ever been attacked by your own clone? Imagine, one day you reach your home to realize that your clones are standing in front of your wife…

NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia )

Posted on February 27, 2010 by Drypen | 0 Comments

Today more than ever King Midas lives within each one of us. Midas was a King who wished that everything he touched changed into gold; he truly symbolized the POWER of TOUCH. Nokia recreated the famous Midas Touch. It gave…

BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )

Posted on February 19, 2010 by Drypen | 0 Comments

BRAND: Ministry of Tourism, India Campaign Title: Incredible India’s Atithi Devo Bhavah Campaign Strategic communications challenge? Background: The tourism industry is one of the most profitable industries in India and is also credited with contributing a substantial amount of foreign…

Mc Dowells Online Marketing Campaign and its Social Corporate Responsibility initiative

Posted on February 5, 2010 by Drypen | 0 Comments

Objective The task was to associate Mc Dowell as a socially responsible corporate. The message to be communicated was simple and one that has been spoken about for eons – Don’t drink and drive. The difficulty was to say…

Brand Reebok – Reebok Just Did It, Impossible is Nothing! ( Best Media Innovation )

Posted on November 24, 2009 by Drypen | 0 Comments

Reebok Just Did It, Impossible is Nothing!Brand : ReebokCategory : Best Media innovation – Cinema The communication goal Reebok in India has been perceived as a sports-wear brand rather than a sports-lifestyle brand. Competingbrands in the business are leveraging the…

HAJMOLA – The brand and it's Branding Strategies

Posted on July 1, 2009 by Drypen | 0 Comments

Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the strongest brands in Dabur’s portfolio, was launched…

MARUTI 800 – The legacy Brand

Posted on June 24, 2009 by Drypen | 0 Comments

MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status:…

FAIR & LOVELY The Brand from HUL

Posted on June 16, 2009 by Drypen | 0 Comments

FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market…