Strategic communications challenge Voice SMS – Will the youth lap up, what illiterates rejected? Previously targeted at rural folk who can’t message. Didn’t have traction. Languishing. With multiple options like text sms/email/social media/blogs/status updates already available, would Voice SMS be…

MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status:…

FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market…