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Tuesday, 8 July 2025

Big FMCG sales come in small packages

Posted on September 17, 2009 by Drypen | 0 Comments

Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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HAJMOLA – The brand and it's Branding Strategies

Posted on July 1, 2009 by Drypen | 0 Comments

Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the strongest brands in Dabur’s portfolio, was launched in 1978 with a core proposition of “fun, taste and i digestion”. Its tag line…
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MARUTI 800 – The legacy Brand

Posted on June 24, 2009 by Drypen | 0 Comments

MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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FAIR & LOVELY The Brand from HUL

Posted on June 16, 2009 by Drypen | 0 Comments

FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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Reliance Big TV banks on in store displays

Posted on October 22, 2009 by Drypen | 0 Comments

Recently, Reliance Anil Dhirubhai Ambani Group’s Big TV revealed an all new brand campaign called Joy of Ownership. Spread across six weeks, this multimedia campaign has customer advocacy as its…

Online Customer – Evangelist Marketing – A Powerful tool of public Relationship

Posted on October 20, 2009 by Drypen | 0 Comments

Online Customer – evangelist marketing – A Powerful tool of public Relationship Online customer – evangelism is crazy today in internet sphere. Due to amplification in various promotional media, it…

Brands SANS Frontiers – Overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets.

Posted on October 16, 2009 by Drypen | 0 Comments

Brands SANS Frontiers – They are marquee brands in India, but overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets Boro is slang…

Big TV launches Joy of Ownership Campaign

Posted on October 14, 2009 by Drypen | 0 Comments

The Reliance Anil Dhirubhai Ambani Group’s Big TV, a DTH (direct to home) service provider, has come up with a new brand campaign called Joy of Ownership. Spread across six…

Brand makeovers HUL , UTI, Videocon, Bajaj and more

Posted on October 12, 2009 by Drypen | 0 Comments

Brand makeovers HUL , UTI, Videocon, Bajaj and more In business, treading the ‘new look’ path is imperative because such makeovers, sometimes make a huge difference to the brand.…

Ogilvy – The group creative partner for Religare Enterprises

Posted on October 12, 2009 by Drypen | 0 Comments

Ogilvy comes on-board for Religare (Source: afaqs!) Religare Enterprises, the diversified financial services group, has roped in Ogilvy as its group creative partner. The multi-agency pitch process that led to…

Coca-Cola – The world's biggest brand wants to connect with consumers on daily basis ( The strategic thought )

Posted on October 12, 2009 by Drypen | 0 Comments

An interview with Mr.JOSEPH V TRIPODI CMO, THE COCA-COLA COMPANY As custodian of the planet’s most valuable brand, Coca-Cola, JOSEPH V TRIPODI perhaps has the most important marketing job in…

The rise of the media and entertainment industry in India

Posted on October 9, 2009 by Drypen | 0 Comments

The rise of the media and entertainment industry in India IT’S been nearly two decades since we gave up the privilege of being ‘entertained’ by a single terrestrial channel —…

Nielsen Upper Middle and Rich (UMAR) – Provides a realistic picture of the affluent in Indian society today.

Posted on October 8, 2009 by Drypen | 0 Comments

The Nielsen Company India has launched its first of a kind survey – Nielsen Upper Middle and Rich (UMAR) – to provide a realistic picture of the affluent in Indian…

Brand Performance on pressure – BIG BOSS PUTS HUL BRANDS ON ‘30-DAY NOTICE

Posted on October 6, 2009 by Drypen | 0 Comments

The top managers at India’s largest consumer goods company, Hindustan Unilever (HUL), are on their toes these days. The company, which saw its market share in key product categories coming…