White hat thinking is a discipline and a direction. The thinker strives to be more neutral and more objective in the presentation of information.

BEGGING TO DIFFER  – When differentiation is the only way out – Jack Trout   With everything seemingly going wrong with the world economy, it’s not the best time for…

Mastering customer centricity is the approach to be followed in today’s world. In a multi-polar world, where consumer needs and preferences can differ significantly market to market, a customer-centric approach…

Passenger car leader Maruti Suzuki India has stopped manufacturing its most expensive car SX4, the mid-sized sedan, reinforcing the widely-held belief that the small car leader does not have the…

Colgate ropes in SRK as its new brand ambassador HIS last film Billu did not set the cash registers ringing and his cricket team, Kolkata Knight Riders (KKR) finished at…

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based…