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Wednesday, 9 July 2025

  • Big FMCG sales come in small packages

    Posted on September 17, 2009 by Drypen | 0 Comments
    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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  • HAJMOLA – The brand and it's Branding Strategies

    Posted on July 1, 2009 by Drypen | 0 Comments
    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched in 1978 with a  core proposition of “fun, taste and i digestion”. Its tag line…
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  • MARUTI 800 – The legacy Brand

    Posted on June 24, 2009 by Drypen | 0 Comments
    MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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  • FAIR & LOVELY The Brand from HUL

    Posted on June 16, 2009 by Drypen | 0 Comments
    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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EAVs ( Equivalent Advertising Value ) when they stop making sense in Public relations

Posted on December 3, 2009 by Drypen | 0 Comments
During various client meetings and industry peer interactions, I have come across them saying, “I have to somehow manage to touch this figure (Rs 5 crore, Rs 7 crore…irrespective). I…
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Is Mahatma Gandhi the ultimate Brand ? – Gandhi and Mont Blanc ( Marketing Strategy )

Posted on November 30, 2009 by Drypen | 0 Comments
Can the Mahatma be used as a marketing machine? Sitting at the headquarters of Mont Blanc at Hamburg, Germany it must have seemed like a good idea. Like most other luxury…
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TV and Radio the strategy and the Radio Buzz

Posted on November 26, 2009 by Drypen | 0 Comments
Almost every non-fiction programme on television has an official radio partner. Radio is also a permanent fixture in most broadcasters’ media plans. Lately, television’s associations with radio have even taken…
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Brand Reebok – Reebok Just Did It, Impossible is Nothing! ( Best Media Innovation )

Posted on November 24, 2009 by Drypen | 0 Comments
Reebok Just Did It, Impossible is Nothing!Brand : ReebokCategory : Best Media innovation – Cinema The communication goal Reebok in India has been perceived as a sports-wear brand rather than…
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Public sector banks roll out the red carpet for MBAs

Posted on November 16, 2009 by Drypen | 0 Comments
When he took over as the chairman of Union Bank, M V Nair was one of the youngest entrants to the corner office of a public sector bank. So it’s…
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Domino's Marketing Strategies – Says, Affordability is the key to survival in India market

Posted on November 16, 2009 by Drypen | 0 Comments
DOMINO’S ON A ROLL WITH 274 STORES IN 55 CITIES WhenDomino’s entered India in 1995, Pizza was quite low on the taste palate of Indians. Fourteen years and 274 stores…
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Aamir Khan tries his 'hand' at puppetry for Tata Sky ( New Advertising and Branding strategy from TATA SKY )

Posted on November 13, 2009 by Drypen | 0 Comments
It’s no surprise when Aamir Khan changes his look for a commercial or a film, yet the actor manages to surprise each time and with each new look. Khan has…
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Latest marketing strategies followed by brands like shoppers stop and vodafone

Posted on November 10, 2009 by Drypen | 0 Comments
Latest marketing strategies followed by brands like shoppers stop and vodafone 1) New Marketing Strategies and Innovations for Shoppers 1. Providing merchandising for films like OSO and the recently released Love…
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HUL ad blitz to regain lost market share

Posted on October 29, 2009 by Drypen | 0 Comments
In an attempt to regain lost market share, FMCG major Hindustan Unilever (HUL) is said to have gone in for an advertising blitz in the September quarter. This, according to…
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Advertisers’ tall claims under lens -Govt To Enforce Strict Ad Code On Food, Beverage Products From 2010

Posted on October 27, 2009 by Drypen | 0 Comments
Complan claiming to help children grow taller, Akshay Kumar doing impossible daredevilry to steal a bottle of Thumps Up, Maggi 2-minute noodles extolling ‘taste bhi, health bhi’… all these ads…
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