Online Customer – evangelist marketing – A Powerful tool of public Relationship
Online customer – evangelism is crazy today in internet sphere. Due to amplification in various promotional media, it is essential for marketers that they encourage their old customers to behave like their sales force and public relation managers. Online evangelism marketing is one of the tools to turn the devoted customer into selfless sales force and public relation manager of the company.
Wikipedia defines the evangelism marketing as “an advanced form of Word of Mouth Marketing (WOMM) in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company”.
The word “evangelist” comes from Greek word eu-angelos, meaning “Bringer of good news”. The customer bhakti or evangelism is nector for the organization. These days, the customer –evangelist marketing has become talk of circle; that is why SEO specialists at Round Square Interactive say “in past few months and recently I have heard more about evangelists to enthusiast evangelism that I have in my entire life. From technology evangelist to Enthusiast evangelists to Consumer- evangelists, everyone seems to be promoting evangelist lately”.