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Why use promotional items for your business?

Posted on November 8, 2012 by Drypen | 0 Comments

Promotional materials provide a valuable and not so expensive way to enhance your brand which helps in expanding your customer base. A useful quality move in form of a gift leaves a…

Poonam Pandey A Growing Sexy Brand

Posted on November 6, 2012 by Drypen | 0 Comments

Poonam Pandey is a model known for doing some of the sexiest poses and shots in the Bollywood genre. She is a dark haired, dark skinned beauty who charms with…

How to measure Brand Equity

Posted on November 1, 2012 by Drypen | 0 Comments

Measuring Brand Equity Trying to find out whether or not brand equity is difficult. One method marketing experts use is called as brand metrics. Brand Metrics measure return on branding…

Perceptual Mapping

Posted on October 30, 2012 by Drypen | 0 Comments

PERCEPTUAL MAPPING When marketers and advertising professionals began to display their interest in the perceptions of target consumer segments, the next natural step was to measure those perceptions. This constituted…

Mobile Application Branding

Posted on October 12, 2012 by Drypen | 0 Comments

The massive rise in popularity of iPhones and smart-phones is no secret. Mobile devices allow users the freedom to access almost all the things they would formerly have to do on a…

Sponsoring Events To Build Your Brand

Posted on September 18, 2012 by Drypen | 0 Comments

Have you ever attended a football game and noticed the amount of sponsorship visible? Perhaps you’ve attended a NasCar race or Formula One race and noticed the amount of corporate…

Re-branding your company for branding success

Posted on September 17, 2012 by Drypen | 3 Comments

Believe it or not, re-branding a company to create a new brand, a new image, or a new identity is quite common. It involves changing the visual graphic identity that’s…

Customer service and branding

Posted on September 17, 2012 by Drypen | 0 Comments

Did you know the predominant branding efforts of most businesses rest solely on making some cool graphics or a corporate logo and then working to spread that image around to increase…

Branding your business Through Written Communication

Posted on September 15, 2012 by Drypen | 0 Comments

Did you know that written communication can be a very powerful branding tool? Whenever you communicate in writing with your existing client base or even prospective customers, you have the…

Big FMCG sales come in small packages

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