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Four Risks that are involved in a purchase

Posted on August 9, 2009 by Drypen | 0 Comments

There are four Risks that are involved in a purchase: Buying any thing involves risk. The more expensive the purchase, the higher the risk. B2B purchase are a lot riskier…

Brand Image and Punchlines that make brands communicate value

Posted on August 2, 2009 by Drypen | 0 Comments

The brand image has been defined as “The characteristics and attributes perceived of a brand by a customer”. Every customer would have a different perception about the brand this is…

Aircel- A wonderful campaign story

Posted on July 25, 2009 by Drypen | 0 Comments

It’s a wonderful story, some thing that was intentionally done to bring the brand “Aircel” intentionally In News for all good reasons. This brand positions it self with a tag…

Importance and proper utilization of Marketing strategies

Posted on July 15, 2009 by Drypen | 0 Comments

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation…

The importance of Marketing Management in Target markets

Posted on July 15, 2009 by Drypen | 0 Comments

The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need. Like a group of people can be recognized…

What if you are highly commoditised not highly branded

Posted on July 12, 2009 by Drypen | 0 Comments

After the commodity continuum article, I got many queries on what if you fall on the highly commodities continuum. Then what?

13 Leadership Competency Model Competencies

Posted on July 9, 2009 by Drypen | 0 Comments

These 13 competencies are going to lead you to the top of all. The 13 Competencies includes Drive for Results, Service Orientation, Quality Orientation, Planning & Organizing, Analysis & Problem…

Coca-Cola brings in new bottles

Posted on July 7, 2009 by Drypen | 0 Comments

For most of us, the shape of a 2-liter bottle is something we take for granted.For Hendrik Steckhan, head of carbonated soft-drink brands for Coca-Cola North America, the shape is…

Guidelines on Advertisement, Promotion & Publicity of Insurance Companies, and insurance intermediaries

Posted on July 7, 2009 by Drypen | 0 Comments

Guidelines on Advertisement, Promotion & Publicity of Insurance Companies, and insurance intermediaries The success of sales communication depends on public confidence and the faith they repose in the insurance companies,…

Videocon's new Brand identity

Posted on July 6, 2009 by Drypen | 0 Comments

Videocon’s new Brand identity Opening itself to a new foray of change, Videocon, the leading consumer durables company has unveiled a new brand identity and logo which was launched by the…

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL