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BRAND is A GENETIC PROGRAMME

Posted on April 21, 2011 by Drypen | 0 Comments

BRAND is A GENETIC PROGRAMME A brand is both the memory and the future ofits products. The analogy with the genetic memory is central to understanding how brands function and…

BRAND is a LIVING MEMORY

Posted on April 21, 2011 by Drypen | 0 Comments

A BRAND IS A LIVING MEMORY The spirit of a brand can be inferred through its products and its advertising. The content of a brand grows out of the cumulative…

Positive thinking improves performance of Managers

Posted on April 20, 2011 by Drypen | 0 Comments

I remember my dad teaching me the power of language at a very young age. Not only did my dad understand that specific words affect our mental pictures, but he…

BENCH MARKING WONDERS in Sales Management

Posted on April 19, 2011 by Drypen | 0 Comments

Wonders of Bench Markinng in Sales Management Even when you can widen the quality gap between you and your competitors to such an extent that people can easily notice the difference, there…

QUALITY is not a DIFFERENTIATOR – The worst products usually still serviceable

Posted on April 19, 2011 by Drypen | 0 Comments

QUALITY is not a DIFFERENTIATOR – THE WORST PRODUCT S USUALLY STILL SERVICEABLE There used to be a time when quality could be used to differentiate brands because the gap…

Brand Resonance – How Brand Apple has it

Posted on April 18, 2011 by Drypen | 0 Comments

Brand Resonance – How Brand Apple has it Apple customers relate to the brand very intimately. Repeat purchases are very common. They feel a very strong attachment towards the brand…

Brand Feelings reflected by Brand APPLE

Posted on April 13, 2011 by Drypen | 0 Comments

Brand Feelings reflected by Brand APPLE The Apple brand radiates feelings of fun, excitement and pride. People who own Apple products always look forward to using them with a lot…

Brand Judgements with context to Brand APPLE

Posted on April 12, 2011 by Drypen | 0 Comments

Brand Judgements with context to Brand APPLE Brand Judgements: Lets look at this from the following points of view: Brand quality: According to me, an Apple customer will mostly conclude…

Brand Imagery – How Apple as a Brand has it embedded

Posted on April 11, 2011 by Drypen | 0 Comments

Brand Imagery – How Apple as a Brand has it embedded The Apple brand is associated with sophistication and technology. Apple products are generally bought by computer and fashion savvy…

Myths of Sales Management – Managers Should Put the Customer First

Posted on April 7, 2011 by Drypen | 0 Comments

Myth #5: Managers Should Put the Customer First Why It’s a Myth: When managers preach and practice this longstanding axiom, they overlook their employees, who are responsible for creating and…

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL