Here are many tools that are used in order to facilitate sales force promotion effectively. It is one of the most important part of trade promotion activities followed by various companies.
Sales promotion directed towards the sales people is referred to as sales force promotions.
Sales promotions can also be directed at members of the trade – wholesalers, distributors, and retailers. It is intended to stimulate demand in the short run and help push the product through the distribution channel more immediately. Effective trade promotions…
Off-Invoice Allowances Here marketers allow wholesalers and retailers to deduct a set amount from the invoice they receive for merchandise.
Some of the Trade Schemes:Buy Cadbury’s products worth Rs.3000/- and get 30 any chocolates worth Rs.5 free.