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Myths of Sales Management – Morale Will Improve When Sales Go Up

Posted on April 7, 2011 by Drypen | 0 Comments

Myth #4: Morale Will Improve When Sales Go Up Why It’s a Myth: Morale will improve when sales go up. Managers often believe that increased sale will result in higher…

Myths of Sales Management – Quota is an Employee Management Tool

Posted on April 6, 2011 by Drypen | 0 Comments

Myth #3: Quota is an Employee Management Tool Why It’s a Myth: Quota defines the minimum performance standard of an organization and the minimum performance of the individual inside that…

Myths of Sales Management – The Manager’s Job is to Have the Answers

Posted on April 6, 2011 by Drypen | 0 Comments

Myth #2: The Manager’s Job is to Have the Answers Why It’s a Myth: Each time a manager answers an employee’s question, he or she becomes a thief. The manager…

Myths of Sales Management – Management’s First Responsibility is to Make the Numbers

Posted on April 6, 2011 by Drypen | 0 Comments

Myth #1: Management’s First Responsibility is to Make the Numbers Why It’s a Myth: While numbers are important, they are always the history of what’s happened in the past. Treating…

Who is an Intrapreneur? – Entrepreneurship

Posted on April 6, 2011 by Drypen | 0 Comments

Who is an Intrapreneur? – Entrepreneurship Today, organisations, in a quest to engage/retain their star performers are providing them with a platform to hone their entrepreneurial skills. ‘Intrapreneurship’ – the…

Brand Performance – How Apple has it in its DNA

Posted on March 18, 2011 by Drypen | 0 Comments

Brand Performance – How Apple has it in its DNA In terms of brand performance, I think Apple has set the highest benchmark for others to follow. Their products are…

Brand Salience – look at Apple in terms of the CBBE pyramid

Posted on March 17, 2011 by Drypen | 0 Comments

Brand Salience – look at Apple in terms of the CBBE pyramid I first heard about the Apple brand when I was about 12 years old when my father bought…

Business Gyan from Entrepreneur Richard Branson

Posted on March 9, 2011 by Drypen | 0 Comments

Editor’s Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. What follows is the latest edited round of insightful responses. Ask him a question and your…

Russia fertile ground for luxury brands

Posted on March 3, 2011 by Drypen | 0 Comments

Russia fertile grounds for luxury brands While British consumers are beset by headlines detailing the value being wiped off their homes, last month Elena Baturina, Russia’s richest woman, allegedly shelled…

Early involvement pays off as they provide foundation and give a direction

Posted on February 9, 2011 by Drypen | 0 Comments

There are those who spend their learning years with full concentration on their books, to the exclusion of everything else.Then there are others who spend their learning years concentrating on…

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL

Myths of Sales Management – Morale Will Improve When Sales Go Up

Myths of Sales Management – Quota is an Employee Management Tool

Myths of Sales Management – The Manager’s Job is to Have the Answers

Myths of Sales Management – Management’s First Responsibility is to Make the Numbers

Who is an Intrapreneur? – Entrepreneurship

Brand Performance – How Apple has it in its DNA

Brand Salience – look at Apple in terms of the CBBE pyramid

Business Gyan from Entrepreneur Richard Branson

Russia fertile ground for luxury brands

Early involvement pays off as they provide foundation and give a direction