Mc Donald’s Marketing Mix – 4Ps Product :- McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers’ requirements change over time. In order to meet these changes, McDonald’s has…

To execute consistent segmentation is one of the most important part of segmentation process for the company, in turn your brand. By answering the following questions you can have successful execution of segmentation process. Consistent Consumer Segmentation Execution What is your current…