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HAJMOLA – The brand and it's Branding Strategies

Posted on July 1, 2009 by Drypen | 0 Comments

Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola,…

MARUTI 800 – The legacy Brand

Posted on June 24, 2009 by Drypen | 0 Comments

MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki.…

The Commodities Continuum for Brands and Commodities

Posted on June 20, 2009 by Drypen | 0 Comments

Now what is this? If this is running in your mind hold just hold, and keep reading…This is a subject that branding consultants usually do not touch on because it’s…

FAIR & LOVELY The Brand from HUL

Posted on June 16, 2009 by Drypen | 0 Comments

FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status:…

During Public Relations Crisis

Posted on June 2, 2009 by Drypen | 0 Comments

Pre-crisis time (Public Relations) Embrace the concept of crises preparedness planning, & affect it.

Evaluation of an Advertising Agency

Posted on April 30, 2009 by Drypen | 0 Comments

The process of agency evaluation involves regular assessment of two aspects of performance area – financial and qualitative. The financial assessment focuses on how the agency conducts its business to…

AMBASSADOR The classic Brand

Posted on April 27, 2009 by Drypen | 0 Comments

Born: 1957 History: Owned by the C K Birla-managed Hindustan Motors Ltd. The first Ambassador car, modelled after the Morris Minor, rolled off the assembly line as the first truly…

ONIDA The Brand and its Strategies

Posted on April 23, 2009 by Drypen | 0 Comments

Born: 1981 History: Owned by Mirc Electronics Ltd Status: The most recognizable home-grown brand in the highly competitive consumer electronics industry dominated by Korean chaebols such as LG and Samsung.…

Rayomond The Brand and its Branding Strategy

Posted on April 21, 2009 by Drypen | 0 Comments

Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early…

Consumers Profitability Model Customer Value Measurement

Posted on April 15, 2009 by Drypen | 0 Comments

Consumers profitability is some thing that keeps bothering brands. Companies try to acquire the most profitable customer so that hey have better profits. after all profit is what they want.…