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Wednesday, 9 July 2025

  • Big FMCG sales come in small packages

    Posted on September 17, 2009 by Drypen | 0 Comments
    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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  • HAJMOLA – The brand and it's Branding Strategies

    Posted on July 1, 2009 by Drypen | 0 Comments
    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched in 1978 with a  core proposition of “fun, taste and i digestion”. Its tag line…
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  • MARUTI 800 – The legacy Brand

    Posted on June 24, 2009 by Drypen | 0 Comments
    MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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  • FAIR & LOVELY The Brand from HUL

    Posted on June 16, 2009 by Drypen | 0 Comments
    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nokia Connecting what?

Posted on January 29, 2010 by Drypen | 0 Comments
Meaningless Slogans: NOKIA – CONNECTING WHAT?Companies often squander their USP’s with meaningless slogans. And it is not just the unknowns that are guilty. Many of the biggest brands in the…
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The unique Selling Proposition and the FWMTF Syndrome ( Forget What Made Them Famous ) Syndrome

Posted on January 28, 2010 by Drypen | 0 Comments
Differentiation is about creating a unique selling proposition for your Brand. Unique selling Proposition or USP, was a term coined by the Advertising legend Rosser Reeves. He defines it as…
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BT-TAM most watched ads list

Posted on January 27, 2010 by Drypen | 0 Comments
Finally, an old favourite has come on top in the BT-TAM most watched ads list. Lifebuoy Total has inched up from its 5th slot in July to the No. 1…
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Aamir Khan lands biggest advertisiang deal

Posted on January 21, 2010 by Drypen | 0 Comments
Aamir lands biggest ad deal  ( Strikes Rs 35-Cr Three-Year Deal With Telco Etisalat ) Ranchoddas Shyamaldas Chanchad is tearing up the record books once again, and suddenly it seems…
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Vicks Brand and it's Creative Positioning

Posted on January 20, 2010 by Drypen | 0 Comments
Brand Vicks has been synonymous with ‘Khich-khich’ since time immemorial – many have grown up with the term being associated with the brand. While the ‘Khich-khich’ continues in the latest…
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Recent NIKE Campaign (OOH Outdoor Campaign)Grabs Attention worth US$ 114583

Posted on January 15, 2010 by Drypen | 0 Comments
Sports brand Nike has recently launched an outdoor campaign for the Nike Sportswear collection, which includes Airmax 90, Cortez, The Nike Dunk, NSW Tee, Eugene Track Jacket and Windrunner.
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3 idiots – Uses innovative marketing-Marketing Strategy

Posted on January 12, 2010 by Drypen | 0 Comments
If Ghajini secured the honour of the best marketed film of 2008, Vidhu Vinod Chopra’s 3 Idiots qualifies for the title this year. Releasing this Friday, the movie is an…
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Brand Nirma – How communication strategy changed with time for this detergent brand in India

Posted on January 8, 2010 by Drypen | 0 Comments
The detergent brand that started out of Karsanbhai patel’s  100 Sqft workshop in 1969 is highly popular with the middle call homes in the country.
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Durex on facebook – an innovative way to grow awareness and reach customers

Posted on December 8, 2009 by Drypen | 0 Comments
Durex, the condom brand, is using Facebook to involve consumers in its World AIDS Day commitment – donating 50,000 condoms to NGOs in December.
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Tiger Woods the brand ambassador for Accenture ( Woods and brand value for Accenture )

Posted on December 4, 2009 by Drypen | 0 Comments
Six years ago, Tiger Woods, the golf star, became the face for Accenture, a global management consulting, technology services and outsourcing company. The company brought him on-board to represent its…
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