The TG ( Target Audience ) The project targets young adults between the ages of 18 and 24. McCann Erickson Japan based the campaign on three facts about the youth market. First, the mobile penetration rate between the ages 10…

Digital signage advertising is a multipurpose networking system offering imaginary profits to any segment from organizations and corporations to universities, hotels, local government, banks, hospitals, retailers, supermarkets, recreation centers, real estate and architects, automobile dealers etc. The following are the…

Finally, an old favourite has come on top in the BT-TAM most watched ads list. Lifebuoy Total has inched up from its 5th slot in July to the No. 1 rank in the August list. Otherwise the constituents of the…

Aamir lands biggest ad deal  ( Strikes Rs 35-Cr Three-Year Deal With Telco Etisalat ) Ranchoddas Shyamaldas Chanchad is tearing up the record books once again, and suddenly it seems that Aal Eez Well with the Indian advertising space. Well,…

Brand Vicks has been synonymous with ‘Khich-khich’ since time immemorial – many have grown up with the term being associated with the brand. While the ‘Khich-khich’ continues in the latest commercial for the brand, it promises to undergo evolution henceforth.…

Complan claiming to help children grow taller, Akshay Kumar doing impossible daredevilry to steal a bottle of Thumps Up, Maggi 2-minute noodles extolling ‘taste bhi, health bhi’… all these ads may soon disappear as the government prepares to roll out…

Times Internet is No. 1 in online media campaign IT’S Ad-vantage Times. We knew it, 11.1-million (Comscore Media Matrix) exclusive Indiatimes members knew it, and now the world knows it. Media watcher and prominent market surveyor AC Nielsen in a…