Pre-crisis time (Public Relations)
Embrace the concept of crises preparedness planning, & affect it.
- Test your plan & refin it in a simulated crises situation.
- Identify your potential adversaries & turn them into advocates. Start now.Build & enhance your PR through meaningful corporate communications at all levels.
During crisis (Public Relations)
Control the situation. By monitoring the situation & responding effectively.
Fix the problem with visible, humane actions & communicate your solutions to people. Reduce the chances of rumours & misinformation through continuous communications to all internal & external target publics through a number of spokespeople. Respond quickly, prudently & sincerely.
Post crisis period
- Continue relationship building
- Continue communicating
- Continue reputation building