During Public Relations Crisis

Pre-crisis time (Public Relations)

Embrace the concept of crises preparedness planning, & affect it.

·Test your plan & refin it in a simulated crises situation.

·Identify your potential adversaries & turn them into advocates. Start now.

·Build & enhance your PR through meaningful corporate communications at all levels.

During crisis (Public Relations)

•Control the situation. By monitoring the situation & responding effectively.

•Fix the problem with visible, humane actions & communicate your solutions to people. Reduce the chances of rumours & misinformation through continuous communications to all internal & external target publics through a number of spokespeople.
•Respond quickly, prudently & sincerely.

Post crisis period

•Continue relationship building
•Continue communicating
•Continue reputation building

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