Drypen, Author at drypen.in

The value chain model / Michael Porter Value Chain model framework

Posted on May 6, 2010 by Drypen | 0 Comments

Competitive advantage is the key to survival or rather key to lead. We derive competitive advantage by drafting value for the organization. This is done by understanding the value chain…

Consumer decision making process and Word of Mouth

Posted on May 4, 2010 by Drypen | 0 Comments

The sheer volume of information available today has dramatically altered the balance of power between companies and consumers. As consumers have become overloaded, they have become increasingly skeptical about traditional…

Word of Mouth ( WOM ) works as a great consumer insight tool for understanding consumer behavior

Posted on April 30, 2010 by Drypen | 0 Comments

Word of Mouth according to Wikipedia – ” Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral…

What are the benefits of technology leadership for the brand

Posted on April 28, 2010 by Drypen | 0 Comments

If you are fortunate enough to have technology leadership, there are many things you can do. Some of those are: 1.Use it to establish your brand If you have a…

Technology Leadership – A Differentiation Strategy

Posted on April 27, 2010 by Drypen | 0 Comments

Technology Leadership is ether developed or bought. There are just two ways. Lets look at Google as example. Google is leading search engine in world, and for good reason: its…

Videocon and its new campaign for Videocon Mobile Phones

Posted on April 21, 2010 by Drypen | 0 Comments

At a time when other players in the segment are focusing on innovations, value offerings or are desperately using celebrities, Videocon mobile services, in its new campaign, uses the somewhat…

Vediocon and its new campaign for Videocon Mobile Phones

Posted on April 21, 2010 by Drypen | 0 Comments

Vediocon and its new campaign for Videocon Mobile Phones At a time when other players in the segment are focusing on innovations, value offerings or are desperately using celebrities,…

Application of Digital Signage – An approach to Out-of-Home ( OOH ) Advertising

Posted on April 14, 2010 by Drypen | 0 Comments

Digital signage advertising is a multipurpose networking system offering imaginary profits to any segment from organizations and corporations to universities, hotels, local government, banks, hospitals, retailers, supermarkets, recreation centers, real…

AXE Deodorants Axe Call Me Campaign and strategic communication challenges

Posted on April 9, 2010 by Drypen | 0 Comments

Brand Name: Axe Deodorants Campaign Title: Axe Call Me Strategic communications challenge? Have you ever been attacked by your own clone? Imagine, one day you reach your home to realize…

Latest Brand Strategy, Marketing Strategy Followed by Brand Kingfisher and the iconic jingle, 'Oo la la la'

Posted on April 5, 2010 by Drypen | 0 Comments

Latest , Followed by Brand Kingfisher and the iconic jingle, ‘Oo la la la’ Kingfisher, the brand from the UB Group stable, needs no introduction. Almost synonymous with beer in…