IPL and Brands – Are brands benefiting by advertising at IPL
The third edition of the Indian Premier League is well underway. Ads are visible all over the place – from the stadium to the television screen. Every conceivable property has…
Author: Drypen
Brands like Tata photon + are touching new Adverting heights
Brands across categories are targeting the Indian youth, by making the on-the-go culture a key element of their communication. In line with the brand proposition of providing high-speed internet connectivity,…
pricing strategies, pricing methods,pricing strategies in marketing,pricing models
Product Pricing Setting the right price, the stuff of nightmares right! It doesn’t have to be but feel free to lose sleep over it if it makes you feel better.…
How brands use strong network ( Dabbawalas ) to promote their products and offerings – Promotional Strategies
Brands are increasingly experimenting with newer, more innovative mediums, such as effectively using the potential of below the line and experiential marketing. Local vendors and networks are some of the…
How to build a Strong Brand what is the ID Branding Framework
Today it’s commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in…
Business World – Avoid "Young Guy Baggage"
Of all the various ways to differentiate your personal brand — the list goes on and on — here’s one profile you may want to avoid: Young Guy Baggage. Years…
The Criteria for a good differentiator -Relevance
The Criteria for a good differentiator -Relevance You know its important to be different, but I feel that it is even more important to be different with a great…
Brand Rasna and its marketing strategies
With the summer season setting in, the soft drink segment in India is swinging back into action. Within days of the cola majors coming out with fresh communication ideas, Rasna,…
Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push
MUMBAI: Consumer electronics major Videocon has roped in Bollywood actor Abhishek Bachchan as brand ambassador and earmarked Rs 1 billion towards marketing of its direct-to-home (DTH) service, d2h. Bachchan forms…
What is Unique Selling Proposition? How brands fail to communicate it through meaningless slogans
Why do people buy Toyota, Because it is reliable. Even people who are not car enthusiasts know that a Toyota is super-reliable. I think it is probably more likely by…