Drypen, Author at drypen.in

Word of Mouth (WOM) has re-emerged as an important Marketing Phenomenon

Posted on September 7, 2010 by Drypen | 0 Comments

Word of mouth (WOM) has re-emerged as an important marketing phenomenon, and its use as a customer acquisition method has started to attract renewed interest (e.g., Godes and Mayzlin 2009;…

Indian Whisky Brands in TOP 10 largest selling spirit brands in the world – Officer's Choice Whisky,Bagpiper and McDowell No.1

Posted on September 6, 2010 by Drypen | 0 Comments

CHEERS! India is on a new high. One more whisky brand from the country has made it to the list of 10 largest selling spirit brands in the world. Officer’s…

Brand Identity – Between Brand Image and Brand Authenticity

Posted on September 1, 2010 by Drypen | 0 Comments

The BP oil spill in the Gulf of Mexico got me thinking about the brand image implications for BP and, more generally, about the need for brand authenticity in brand…

Brands relation with its customer – A Consumer Insight

Posted on September 1, 2010 by Drypen | 0 Comments

Brand is more than a name. It is a relationship based on an assurance, a promise and trust. Successful brands deliver these timeless values, build on them and resonate not…

Brand News: Google, Skype must set up server in India: Govt

Posted on August 31, 2010 by Drypen | 0 Comments

The government is likely to send communications soon to search engine Google and internet telephony provider Skype for giving access to their services for monitoring and setting up a server…

Brand News: Videocon in talks to sell 26% in telecom arm

Posted on August 31, 2010 by Drypen | 0 Comments

Videocon on Monday said it was negotiating with foreign companies for sale of a 26 per cent stake in its subsidiary, Videocon Telecommunications. Chairman V N Dhoot hoped the deal…

TV entry strategy – Reliance Broadcast Network Ltd (RBNL)

Posted on August 30, 2010 by Drypen | 0 Comments

MUMBAI: Billionaire Anil Ambani, known for his naked aggression and love for scale, has made a quiet entry into the television broadcasting space. He has partnered with US media conglomerate…

Brand Volkswagen's branding campaign continues

Posted on August 26, 2010 by Drypen | 0 Comments

In the second phase of its branding process, the campaign is an aggressive effort at corporate branding – an initiative with central positioning of the mother brand at its core.…

Brand News: Bharti Airtel bags BCCI sponsorship rights

Posted on August 20, 2010 by Drypen | 0 Comments

MUMBAI: BCCI has awarded the series sponsorship rights of all international cricket matches played in India to Bharti Airtel for the period 2010-2013. The winning bid amount was Rs 33.3…

What is a Social Entrepreneur?

Posted on August 19, 2010 by Drypen | 0 Comments

Ashoka Fellows prove every day that the most powerful force for change in the world is a new idea in the hands of a leading social entrepreneur. The job of…