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Tuesday, 8 July 2025

  • Big FMCG sales come in small packages

    Posted on September 17, 2009 by Drypen | 0 Comments
    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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  • HAJMOLA – The brand and it's Branding Strategies

    Posted on July 1, 2009 by Drypen | 0 Comments
    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched in 1978 with a  core proposition of “fun, taste and i digestion”. Its tag line…
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  • MARUTI 800 – The legacy Brand

    Posted on June 24, 2009 by Drypen | 0 Comments
    MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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  • FAIR & LOVELY The Brand from HUL

    Posted on June 16, 2009 by Drypen | 0 Comments
    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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How to build a Strong Brand what is the ID Branding Framework

Posted on March 20, 2010 by Drypen | 0 Comments
Today it’s commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in…
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Business World – Avoid "Young Guy Baggage"

Posted on March 17, 2010 by Drypen | 0 Comments
Of all the various ways to differentiate your personal brand — the list goes on and on — here’s one profile you may want to avoid: Young Guy Baggage. Years…
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The Criteria for a good differentiator -Relevance

Posted on March 15, 2010 by Drypen | 0 Comments
The Criteria for a good differentiator -Relevance   You know its important to be different, but I feel that it is even more important to be different with a great…
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Brand Rasna and its marketing strategies

Posted on March 15, 2010 by Drypen | 0 Comments
With the summer season setting in, the soft drink segment in India is swinging back into action. Within days of the cola majors coming out with fresh communication ideas, Rasna,…
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Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push

Posted on March 10, 2010 by Drypen | 0 Comments
 MUMBAI: Consumer electronics major Videocon has roped in Bollywood actor Abhishek Bachchan as brand ambassador and earmarked Rs 1 billion towards marketing of its direct-to-home (DTH) service, d2h. Bachchan forms…
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What is Unique Selling Proposition? How brands fail to communicate it through meaningless slogans

Posted on March 9, 2010 by Drypen | 0 Comments
Why do people buy Toyota, Because it is reliable. Even people who are not car enthusiasts know that a Toyota is super-reliable. I think it is probably more likely by…
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Salman Khan has become the brand ambassador of the detergent brand – Wheel.

Posted on March 8, 2010 by Drypen | 0 Comments
Salman Khan has become the brand ambassador of the detergent brand, Wheel Salman Khan has become the brand ambassador of the detergent brand, Wheel. In fact, he holds great regard…
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Was the latest commercial from RIN – Two birds with one stone ( Tide Brand and Tide Naturals )

Posted on March 8, 2010 by Drypen | 0 Comments
Woman 1: “Tide hai. Khushboo hai aur safedi bhi.”Woman 2 smiles. Strangely enough, the lady bragging about her favourite detergent brand in the recent controversial Rin commercial uses the word…
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Yet another Beauty Ambassador for LUX the brand – Katrina Kaif

Posted on March 4, 2010 by Drypen | 0 Comments
Lux has added yet another beauty in its brand ambassadors’ kitty. Katrina Kaif will be seen endorsing the new variant from Hindustan Unilever (HUL), Lux Purple Lotus & Cream. “Lux,…
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RIN v/s Tide the latest HUL commercial that rocked advertising industry

Posted on March 4, 2010 by Drypen | 0 Comments
Debating over it in advertising hallways is one thing; but when one overhears strangers in a public place bonding over a discussion on ‘that ad on TV last night’ and…
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