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Tuesday, 8 July 2025

  • Big FMCG sales come in small packages

    Posted on September 17, 2009 by Drypen | 0 Comments
    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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  • HAJMOLA – The brand and it's Branding Strategies

    Posted on July 1, 2009 by Drypen | 0 Comments
    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched in 1978 with a  core proposition of “fun, taste and i digestion”. Its tag line…
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  • MARUTI 800 – The legacy Brand

    Posted on June 24, 2009 by Drypen | 0 Comments
    MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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  • FAIR & LOVELY The Brand from HUL

    Posted on June 16, 2009 by Drypen | 0 Comments
    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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Technology Leadership – A Differentiation Strategy

Posted on April 27, 2010 by Drypen | 0 Comments
Technology Leadership is ether developed or bought. There are just two ways. Lets look at Google as example. Google is leading search engine in world, and for good reason: its…
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Videocon and its new campaign for Videocon Mobile Phones

Posted on April 21, 2010 by Drypen | 0 Comments
At a time when other players in the segment are focusing on innovations, value offerings or are desperately using celebrities, Videocon mobile services, in its new campaign, uses the somewhat…
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Vediocon and its new campaign for Videocon Mobile Phones

Posted on April 21, 2010 by Drypen | 0 Comments
Vediocon and its new campaign for Videocon Mobile Phones   At a time when other players in the segment are focusing on innovations, value offerings or are desperately using celebrities,…
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Application of Digital Signage – An approach to Out-of-Home ( OOH ) Advertising

Posted on April 14, 2010 by Drypen | 0 Comments
Digital signage advertising is a multipurpose networking system offering imaginary profits to any segment from organizations and corporations to universities, hotels, local government, banks, hospitals, retailers, supermarkets, recreation centers, real…
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AXE Deodorants Axe Call Me Campaign and strategic communication challenges

Posted on April 9, 2010 by Drypen | 0 Comments
Brand Name: Axe Deodorants Campaign Title: Axe Call Me Strategic communications challenge? Have you ever been attacked by your own clone? Imagine, one day you reach your home to realize…
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Latest Brand Strategy, Marketing Strategy Followed by Brand Kingfisher and the iconic jingle, 'Oo la la la'

Posted on April 5, 2010 by Drypen | 0 Comments
Latest , Followed by Brand Kingfisher and the iconic jingle, ‘Oo la la la’   Kingfisher, the brand from the UB Group stable, needs no introduction. Almost synonymous with beer in…
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IPL and Brands – Are brands benefiting by advertising at IPL

Posted on April 1, 2010 by Drypen | 0 Comments
The third edition of the Indian Premier League is well underway. Ads are visible all over the place – from the stadium to the television screen. Every conceivable property has…
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Brands like Tata photon + are touching new Adverting heights

Posted on April 1, 2010 by Drypen | 0 Comments
Brands across categories are targeting the Indian youth, by making the on-the-go culture a key element of their communication. In line with the brand proposition of providing high-speed internet connectivity,…
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pricing strategies, pricing methods,pricing strategies in marketing,pricing models

Posted on March 31, 2010 by Drypen | 0 Comments
Product Pricing Setting the right price, the stuff of nightmares right! It doesn’t have to be but feel free to lose sleep over it if it makes you feel better.…
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How brands use strong network ( Dabbawalas ) to promote their products and offerings – Promotional Strategies

Posted on March 31, 2010 by Drypen | 0 Comments
Brands are increasingly experimenting with newer, more innovative mediums, such as effectively using the potential of below the line and experiential marketing. Local vendors and networks are some of the…
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