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Wednesday, 9 July 2025

Big FMCG sales come in small packages

Posted on September 17, 2009 by Drypen | 0 Comments

Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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HAJMOLA – The brand and it's Branding Strategies

Posted on July 1, 2009 by Drypen | 0 Comments

Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the strongest brands in Dabur’s portfolio, was launched in 1978 with a core proposition of “fun, taste and i digestion”. Its tag line…
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MARUTI 800 – The legacy Brand

Posted on June 24, 2009 by Drypen | 0 Comments

MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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FAIR & LOVELY The Brand from HUL

Posted on June 16, 2009 by Drypen | 0 Comments

FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G

Posted on March 4, 2010 by Drypen | 0 Comments

After receiving complaints from consumers over Hindustan Unilever (HUL)’s Rin ad campaign, the Advertising Standards Council of India (Asci), the watchdog of the Indian ad industry, is examining the issue.…

New thematic campaign from Pepsi the new baseline, Youngistaan ka Wow, An extension of its Youngistaan brand talk that was introduced in 2008

Posted on March 4, 2010 by Drypen | 0 Comments

MUMBAI: With the arrival of 2010, Pepsi is ready to adorn the new baseline, Youngistaan ka Wow, an extension of its Youngistaan brand talk that was introduced in 2008. Keeping…

NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia )

Posted on February 27, 2010 by Drypen | 0 Comments

Today more than ever King Midas lives within each one of us. Midas was a King who wished that everything he touched changed into gold; he truly symbolized the POWER…

How Brands survive with Innovation and the essentials of a good invention

Posted on February 27, 2010 by Drypen | 0 Comments

Ever wonder how some brands survive through time, generations and are future ready, too? Is there a set of rules to replicate their successes? Marketing books would expound through theory…

Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nike Just Do What?

Posted on February 21, 2010 by Drypen | 0 Comments

Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nike Just Do What? Nike is another brand with meaningless slogan. Don’t get me wrong.…

BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )

Posted on February 19, 2010 by Drypen | 0 Comments

BRAND: Ministry of Tourism, India Campaign Title: Incredible India’s Atithi Devo Bhavah Campaign Strategic communications challenge? Background: The tourism industry is one of the most profitable industries in India and…

Aircel, partnering with World Wildlife Fund (WWF) India, has launched the 'Save Our Tigers' initiative ( Campaign )

Posted on February 11, 2010 by Drypen | 0 Comments

In a bid to raise awareness about the declining number of tigers, Aircel, partnering with World Wildlife Fund (WWF) India, has launched the ‘Save Our Tigers’ initiative. The campaign, a…

Glaxo Smith Kline ( GSK) – launched an innovative outdoor campaign for Horlicks ProHeight

Posted on February 8, 2010 by Drypen | 0 Comments

GlaxoSmithKline (GSK) Consumer Healthcare has recently launched Horlicks ProHeight, a health food drink with a specialised protein formulation, which, the company claims, provides essential nutrition for a child’s growth. In…

Mc Dowells Online Marketing Campaign and its Social Corporate Responsibility initiative

Posted on February 5, 2010 by Drypen | 0 Comments

Objective The task was to associate Mc Dowell as a socially responsible corporate. The message to be communicated was simple and one that has been spoken about for eons…

Hari Sadu is back for naukari.com ( Advertisement )

Posted on January 30, 2010 by Drypen | 0 Comments

It is ok to call your boss names again! Does ‘H’ for ‘Hitler, ‘A’ for ‘Arrogant’, ‘R’ for ‘Rascal’, ‘I’ for ‘Idiot’ ring a bell? It is rather likely that…