A buyers experience can usually be broken down into more or less six stages, from purchase to disposal of the purchase. While making a purchase a buyer moves through a verity of psychological thoughts that help him make proper decisions…

It is difficult to determine what will segment a market into different segment based on different benefit tradeoffs; there are some useful ways of working out the process of segmentation for any product in the market. In any event however,…

When we divide any class or a subject, it is done on certain grounds. The base is created after considering the various fields and the characteristics of students, merit and so on. Similarly marketing segmentation is done on certain consistency…

From a very small fish to becoming the big one and then the biggest among all. This is how few brands have changed with time e-g: Levis Microsoft and many other “The Big Fish” The financial success of such brands…

Porter’s Diamond Theory ( The Diamond – Four Determinants of National Competitive Advantage) Four attributes of a nation comprise  Porter’s Diamond of national advantage. They are: Factor conditions Demand conditions Related and supporting industries, and firm strategy, structure and rivalry…