Marketing mix (Product,Price, Place, Promotion) When marketing their products firms need to create a successful mix of: 1) The right product 2)  Sold at the right price 3) In the right place 4)  Using the most suitable promotion.

Porters fives forces model is an excellent model to use to analyse a particular environment of an industry. So for example, if we were entering the PC industry, we would use porters model to help us find out about:

The article focuses on the main aspects of Porter’s generic strategies / porter’s generic forces. The three generic strategies of cost leadership, differentiation, and focus are discussed along with the advantages and risks inherent with each strategic option.