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New Rule of Advertising

New Rule of Advertising

The New Rule of Advertising – Authenticity and Not Exaggeration Do you know how precisely you can reach to your target customers? How about if you could track and control… Read more »

Evaluation of Advertising Effectiveness

Evaluation of Advertising Effectiveness

Evaluating Advertising Effectiveness In the world of cut-throat competition, merely having an appealing and professional advertisement is not enough to penetrate into the market and reach to the right target… Read more »

How to Create Online Advertisements?

How to Create Online Advertisements?

How to Create Online Advertisements? Whether it is an online advertisement, brochures, direct mail, business cards, or conventional display ads, there are certain marketing principles that are universally applicable. Especially… Read more »

How Digitalization has Changed the Traditional Advertising?

How Digitalization has Changed the Traditional Advertising?

How Digitalization has Changed the Traditional Advertising? Rapid technology advancement and online information has revolutionized the advertising scenario in recent years. With Internet becoming intrinsically important, the number active web… Read more »

Roles of Advertising Account Executive

Roles of Advertising Account Executive

The Roles of Advertising Account Executive The advertising account executive is the key go-between for both the advertising agency and the client company. This individual is actively involved in soliciting… Read more »

Changing Mass Media & Advertising

Changing Mass Media & Advertising

Changing Media & Advertising   The influence of mass-media advertising has dramatically declined. DVDs Blue ray discs allow consumers to watch programs without commercials. The rise in popularity of Satellite dishes… Read more »

Percept H wins the creative mandate for Carlsberg

Percept H wins the creative mandate for Carlsberg

The agency won the business following a multi-agency pitch; the account size is pegged at around Rs 25 crore. After a pitch that was called earlier this year, Denmark-based global… Read more »

Historical brand, Indian Railways rolls out its first large-scale corporate campaign

Historical brand, Indian Railways rolls out its first large-scale corporate campaign

Historical brand, Indian Railways rolls out its first large-scale corporate campaign, which attempts to capture on film the emotional nuances that surround train journeys. Indian Railways (IR) has come out… Read more »

Snapshot of TV advertising during H1 '2010 Part 2

Snapshot of TV advertising during H1 '2010 Part 2

Snapshot of TV advertising during H1 2010 – Part 2 Key Findings:F&B 1) TV advertising of ‘Food & Beverages’ sector up by 27 per cent during H1 ’2010 compared to… Read more »

Snapshot of TV advertising during H1 '2010 Part 1

Snapshot of TV advertising during H1 '2010 Part 1

Snapshot of TV advertising during H1 2010  Key Findings: 1) 36 per cent rise in TV ad volumes during H1 2010 compared to H1 2009.2) ‘Food & beverages’ was the… Read more »

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