Business Branding
How to brand your Business? What is business branding? How to do it? Businesses stand a better chance of survival when they are recognized and respected brands within the market.…
Tags: Branding Strategy
Design can help to launch a new brand
Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a…
Specialist a brand differentiating strategy
Even diversified brands started out as specialists. This is going to knock your socks off. Some of the most diversified companies on the market today actually started out as specialists.…
Macro Positioning or Category related brand positioning
An important differentiating strategy with an existing product category too crowded is to take the same basic product and position it in another category, provided the attributes of the product…
Brand Characteristics
The world is rapidly shrinking with the advent of faster communication, transportation and financial flows. Products developed in one country – Mont Blanc pens, McDonalds, BMW’s – are finding enthusiastic…