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Celebrity Endorsements – A Brand Building Concept

Posted on May 31, 2008 by Drypen | 0 Comments

The billions of dollars spent per year on celebrity endorsement contracts show that celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry.…

Brand Relaunching – A Brand Buliding Concept

Posted on May 31, 2008 by Drypen | 0 Comments

Re-launching a brand means thinking beyond a new design or a new name. It means, “going deeper.” Many a time in marketing, there comes a stage in the life of…

Brand Image – The Image A Brand Caries

Posted on May 31, 2008 by Drypen | 0 Comments

Consumers vary as to which brand attributes they see as most relevant and the importance they attach to each attribute (brand association ). They will pay the most attention to…

Brand Loyalty – A Brand Bulding Concept

Posted on May 31, 2008 by Drypen | 0 Comments

Brand loyalty is the ultimate goal a company sets for a branded product. A company’s main question in relation to selling their products or services use do be: “How…

How Traditional Advertising is different from Internet Advertising

Posted on May 31, 2008 by Drypen | 0 Comments

The following table shows how Traditional Advertising is different from Internet Advertising TRADITIONAL ADV. (TA) INTERNET ADV. (IA) TA is static. It is dynamic with multimedia- supporting text and graphics…

Evaluating Advertising Effectiveness

Posted on May 31, 2008 by Drypen | 0 Comments

Good planning and control of advertising depends on measures of advertising effectiveness. Most of the money is spent by agencies on pre-testing ads, and much less is spent on evaluating…

Communication Objective in Advertising

Posted on May 31, 2008 by Drypen | 0 Comments

A mediocre advertising message properly directed stands more chance of success than the most professionally developed ad campaign directed at the wrong audience or using unsuitable message appeals. Advertising creates…

Developing an Integrated marketing Communication Plan – IMC

Posted on May 31, 2008 by Drypen | 0 Comments

The process of developing an integrated marketing communications plan REVIEW OF THE MARKETING PLAN Examine the overall marketing plan and objectives Role of Advertising and Promotions Competitive analysis Assess environmental…

Four Types of Advertising Agencies

Posted on May 31, 2008 by Drypen | 0 Comments

Here are basically four types of ad agencies. They are: In-house agencies Creative boutiques Media buying agencies Full service agencies In- house agencies Some companies, in an effort to reduce…

What Is an Advertising Agency

Posted on May 31, 2008 by Drypen | 0 Comments

An advertising agency is: An independent business organisation Composed of creative and business people Who develop, prepare and place advertising on advertising media For sellers seeking to find customers for…

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL

Celebrity Endorsements – A Brand Building Concept

Brand Relaunching – A Brand Buliding Concept

Brand Image – The Image A Brand Caries

Brand Loyalty – A Brand Bulding Concept

How Traditional Advertising is different from Internet Advertising

Evaluating Advertising Effectiveness

Communication Objective in Advertising

Developing an Integrated marketing Communication Plan – IMC

Four Types of Advertising Agencies

What Is an Advertising Agency