Consistent consumer segmentation execution
Follwing are questions you need to answer when consumenr segmentation is under execution.
What is your current segmentation approach and model?
Do you leverage different segmentation type -value, behaviour and need based segmentation in conjunction?
Do you understand how the segmentation aligns with your strategy and value creation?
Are you refreshing your insight on a regular basis to reflect changing customer needs and feedback?
Do you have the right segmentation skills and modelling tools in place?
Are you able to create an integrated view of your customers that incorporates all relevant customer data?
Do you have the analytics capability to translate customer segmentation into actionable elements with predictable outcomes?
Do you design and deliver a segmented experience along the entire customer lifecycle?
Who owns segmentation activities ? How are other departments involved ?
Do your frontline employees understand your segmentation models and how to treat individual segments ?