Brand Parle-G Case Study
Born: 1939History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 croreBrand story: In the hit Bollywood…
Author: Drypen
Case Study Brand – Dettol
Born: 1930, in the UKHistory: Owned by Reckitt Benckiser India Ltd Status: A legacy brand, it was launched in India in 1932. Dettol has become the generic name for the…
Case Study – Brand Lifebuoy
Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy…
Case Study – Brand Thums-Up
Born: 1977 History: Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola.
Case study-Coca Cola
Coca-Cola is, arguably, the world’s most recognized brand, although Google and Nokia will likely close in soon.And this 122 years old, it is definitely an iconic brand, defined for the…
The Six Stages of Buyer Experience Cycle
A buyers experience can usually be broken down into more or less six stages, from purchase to disposal of the purchase. While making a purchase a buyer moves through a…
Evaluation of Sales Promotion Pre Testing Concurrent testing and Post-testing
In order to accomplish the activity of measuring the results in any area of business activity related to the objectives for sales promotions evaluation criteria’s are laid down to implement…
Sales promotion budget and techniques used to allocate funds
In order to understand the concept of budget it’s necessary to understand that the budget that’s taken in consideration is dependent on the organizations promotional strategy.
Tools used in sales force promotions
Here are many tools that are used in order to facilitate sales force promotion effectively. It is one of the most important part of trade promotion activities followed by various…
Sales Force Promotion
Sales promotion directed towards the sales people is referred to as sales force promotions.