Drypen, Author at drypen.in

Coca-Cola – The world's biggest brand wants to connect with consumers on daily basis ( The strategic thought )

Posted on October 12, 2009 by Drypen | 0 Comments

An interview with Mr.JOSEPH V TRIPODI CMO, THE COCA-COLA COMPANY As custodian of the planet’s most valuable brand, Coca-Cola, JOSEPH V TRIPODI perhaps has the most important marketing job in…

The rise of the media and entertainment industry in India

Posted on October 9, 2009 by Drypen | 0 Comments

The rise of the media and entertainment industry in India IT’S been nearly two decades since we gave up the privilege of being ‘entertained’ by a single terrestrial channel —…

Nielsen Upper Middle and Rich (UMAR) – Provides a realistic picture of the affluent in Indian society today.

Posted on October 8, 2009 by Drypen | 0 Comments

The Nielsen Company India has launched its first of a kind survey – Nielsen Upper Middle and Rich (UMAR) – to provide a realistic picture of the affluent in Indian…

Brand Performance on pressure – BIG BOSS PUTS HUL BRANDS ON ‘30-DAY NOTICE

Posted on October 6, 2009 by Drypen | 0 Comments

The top managers at India’s largest consumer goods company, Hindustan Unilever (HUL), are on their toes these days. The company, which saw its market share in key product categories coming…

Times Internet is No. 1 in online media campaign

Posted on October 5, 2009 by Drypen | 0 Comments

Times Internet is No. 1 in online media campaign IT’S Ad-vantage Times. We knew it, 11.1-million (Comscore Media Matrix) exclusive Indiatimes members knew it, and now the world knows it.…

The six thinking hats – Which hat do you wear?

Posted on October 4, 2009 by Drypen | 0 Comments

White hat thinking is a discipline and a direction. The thinker strives to be more neutral and more objective in the presentation of information.

BEGGING TO DIFFER – When differentiation is the only way out – Jack Trout

Posted on October 1, 2009 by Drypen | 0 Comments

BEGGING TO DIFFER – When differentiation is the only way out – Jack Trout With everything seemingly going wrong with the world economy, it’s not the best time for…

Testimonial Ads is the best way to convince consumers who are usually wary of commercials making promises

Posted on September 30, 2009 by Drypen | 0 Comments

Consumers are suspicious of advertising promises. They discount sales claims as being exaggerated, slanted or down-right fork tongued. He gets more sceptical when times are hard and he has to…

Mastering customer centricity is the approach to be followed in today's world

Posted on September 26, 2009 by Drypen | 0 Comments

Mastering customer centricity is the approach to be followed in today’s world. In a multi-polar world, where consumer needs and preferences can differ significantly market to market, a customer-centric approach…

Maruti to relaunch SX4 – Gears up for challenges

Posted on September 25, 2009 by Drypen | 0 Comments

Passenger car leader Maruti Suzuki India has stopped manufacturing its most expensive car SX4, the mid-sized sedan, reinforcing the widely-held belief that the small car leader does not have the…