Advertising campaign can be defined as the correlation and combination of an advertisement and related efforts in respect of a product or service, during a particular period of time, and directed towards the attainment of one or ore predetermined objectives.
In simple words advertising campaigns is a series of advertisements with an identical or similar message, placed in one or more of advertising media over a particular period of time.
The ad campaign must be co-ordinate with other marketing efforts and activities which maybe a part of the marketing mix. Before going ahead with the advertising campaign one must consider factors like the 5 M’s
The process mainly involves
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Research inputs
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Setting objectives
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Defining target markets
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Setting the budget
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Deciding message/ theme
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Coordinating with other marketing factors
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Choosing and scheduling of media
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Executing the campaign Feedback
