Characteristics of Sales Promotion

Writing about sales promotion tools, Prof. Philip Kotler observes – “they have 3 distinctive characteristics.”
Communication: They gain attention and usually provide information that may lead the customer to the product.

Incentive: They incorporate some concession, inducement, or contribution that gives value to the consumer.

Invitation: They include a distinct invitation to engage in the transaction now (offer valid till …or till stocks last)

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