0

Characteristics of Sales Promotion

Writing about sales promotion tools, Prof. Philip Kotler observes – “they have 3 distinctive characteristics.”
 
Communication: They gain attention and usually provide information that may lead the customer to the product.

Incentive: They incorporate some concession, inducement, or contribution that gives value to the consumer.

Invitation: They include a distinct invitation to engage in the transaction now (offer valid till …or till stocks last)


Filed in: Sales Promotion Tags: , , , ,

Related Posts

Bookmark and Promote!

Leave a Reply

Submit Comment

© 2014 drypen.in. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.