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Monday, 7 July 2025

  • Big FMCG sales come in small packages

    Posted on September 17, 2009 by Drypen | 0 Comments
    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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  • HAJMOLA – The brand and it's Branding Strategies

    Posted on July 1, 2009 by Drypen | 0 Comments
    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched in 1978 with a  core proposition of “fun, taste and i digestion”. Its tag line…
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  • MARUTI 800 – The legacy Brand

    Posted on June 24, 2009 by Drypen | 0 Comments
    MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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  • FAIR & LOVELY The Brand from HUL

    Posted on June 16, 2009 by Drypen | 0 Comments
    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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Brand News – Zapak forays into social gaming, partners 6waves

Posted on August 6, 2010 by Drypen | 0 Comments
Zapak forays into social gaming, partners 6waves MUMBAI: Zapak.com, the online gaming portal from Reliance ADAG, is entering into the social gaming arena with with a new Zapak Social channel…
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Is Digital Media Crowded? Affecting ad networks

Posted on August 1, 2010 by Drypen | 0 Comments
More than 20 online ad networks are active Save in India. Is this a good development for an industry that is already fighting the challenge of lower ad inventory costs?…
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Are MBAs and biz schools to blame for recent eco crisis?

Posted on July 31, 2010 by Drypen | 0 Comments
He’s taken over as Dean of Harvard Business School at a time when businessmen and their methods are being questioned by governments, regulators and the public at large. Harvard Business…
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The World's Most Valuable Brands

Posted on July 30, 2010 by Drypen | 0 Comments
No. 1: Apple Brand value: $57.4 billion Country: United States Industry: Computer hardware The iPhone’s antenna problems are just a blip on the radar for the world’s most valuable brand.…
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Personal Interview Worth reading for employees and MBA

Posted on July 28, 2010 by Drypen | 0 Comments
Personal Interview Worth reading for employees and MBA   Some, rather most organizations reject his CV today because he has changed jobs frequently (10 in 14 years). My friend, the…
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Are you a potential entrepreneur? Test your self

Posted on July 28, 2010 by Drypen | 0 Comments
Are you a potential entrepreneur? Test your self There are five straightforward findings that I see as a kind of litmus test for the potential entrepreneur. By posting these questions…
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Brand News: Shubhodip Pal moves out of Hewlett Packard (HP)

Posted on July 27, 2010 by Drypen | 0 Comments
It has been learnt that Shubhodip Pal, head, consumer marketing, Personal Systems Group (PSG) at Hewlett Packard (HP), has put in his papers. Currently, he is serving his notice period…
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Entrepreneurship – What it takes to be an Entrepreneur

Posted on July 27, 2010 by Drypen | 0 Comments
Entrepreneurship – What it takes to be an Entrepreneur   A Few years ago almost any one could have been an entrepreneur; all you needed was a hot –or even…
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Feasibility checklist for starting a business

Posted on July 24, 2010 by Drypen | 0 Comments
This is a checklist for owner manager for a small business enterprise or for contemplating going into business for the first time. The questions concentrate on areas you must seriously…
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Brand News: Coca-Cola appoints OgilvyAction to oversee shopper marketing biz

Posted on July 23, 2010 by Drypen | 0 Comments
Brand News: Coca-Cola appoints OgilvyAction to oversee shopper marketing biz   MUMBAI: Following a multi-agency pitch, Coca-Cola India has appointed OgilvyAction, the activation arm of Ogilvy India, for creating shopper marketing…
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