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Monday, 7 July 2025

  • Big FMCG sales come in small packages

    Posted on September 17, 2009 by Drypen | 0 Comments
    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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  • HAJMOLA – The brand and it's Branding Strategies

    Posted on July 1, 2009 by Drypen | 0 Comments
    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched in 1978 with a  core proposition of “fun, taste and i digestion”. Its tag line…
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  • MARUTI 800 – The legacy Brand

    Posted on June 24, 2009 by Drypen | 0 Comments
    MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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  • FAIR & LOVELY The Brand from HUL

    Posted on June 16, 2009 by Drypen | 0 Comments
    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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Brand News: Google, Skype must set up server in India: Govt

Posted on August 31, 2010 by Drypen | 0 Comments
The government is likely to send communications soon to search engine Google and internet telephony provider Skype for giving access to their services for monitoring and setting up a server…
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Brand News: Videocon in talks to sell 26% in telecom arm

Posted on August 31, 2010 by Drypen | 0 Comments
Videocon on Monday said it was negotiating with foreign companies for sale of a 26 per cent stake in its subsidiary, Videocon Telecommunications. Chairman V N Dhoot hoped the deal…
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TV entry strategy – Reliance Broadcast Network Ltd (RBNL)

Posted on August 30, 2010 by Drypen | 0 Comments
MUMBAI: Billionaire Anil Ambani, known for his naked aggression and love for scale, has made a quiet entry into the television  broadcasting space. He has partnered with US media conglomerate…
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Brand Volkswagen's branding campaign continues

Posted on August 26, 2010 by Drypen | 0 Comments
In the second phase of its branding process, the campaign is an aggressive effort at corporate branding – an initiative with central positioning of the mother brand at its core.…
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Brand News: Bharti Airtel bags BCCI sponsorship rights

Posted on August 20, 2010 by Drypen | 0 Comments
MUMBAI: BCCI has awarded the series sponsorship rights of all international cricket matches played in India to Bharti Airtel for the period 2010-2013. The winning bid amount was Rs 33.3…
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What is a Social Entrepreneur?

Posted on August 19, 2010 by Drypen | 0 Comments
Ashoka Fellows prove every day that the most powerful force for change in the world is a new idea in the hands of a leading social entrepreneur. The job of…
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Domino's is back on the advertising circuit 'Khushiyon ki home delivery'

Posted on August 17, 2010 by Drypen | 0 Comments
Domino’s, in continuation of its ‘Khushiyon ki home delivery’ positioning, speaks about two new snacks through a commercial that brings the flavours of Mexico and Italy to people’s homes. Domino’s…
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Being a successful entrepreneur

Posted on August 16, 2010 by Drypen | 0 Comments
Success sutras    Look at the rising number of entrepreneurs in India. You will notice that some of these entrepreneurs have the best ideas while others have great execution skills. But…
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CONVERSION MARKETING – What is it?

Posted on August 16, 2010 by Drypen | 0 Comments
YOU are staring at death for the first time in your life. In the midst of an important meeting you feel a numbing pain in your chest. In no time…
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What is Brand karma ? is it as important as Brand Awareness

Posted on August 15, 2010 by Drypen | 0 Comments
Over the past sixty years millions of dollars have been pumped into building brand awareness but modern day corporations are beginning to realise that they must also build good brand…
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