MUMBAI: BCCI has awarded the series sponsorship rights of all international cricket matches played in India to Bharti Airtel for the period 2010-2013.
The winning bid amount was Rs 33.3 million per match (test,ODI,T20 International).
The BCCI had set Rs 20 million per match as the floor price.
The other bidders included telecom majors Idea, Cellular, Micromax and Karbonn Mobiles.
The successful bidder, apart from the title sponsorship, will get to advertise its brand on the wickets as well as on in-stadia advertising space.
World Sport Group was holding the title, ground and rights of all international matches played in India for two years till March. BCCI had called for fresh bidsrather than extend WSG’s contract.