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Monday, 7 July 2025

  • Big FMCG sales come in small packages

    Posted on September 17, 2009 by Drypen | 0 Comments
    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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  • HAJMOLA – The brand and it's Branding Strategies

    Posted on July 1, 2009 by Drypen | 0 Comments
    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched in 1978 with a  core proposition of “fun, taste and i digestion”. Its tag line…
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  • MARUTI 800 – The legacy Brand

    Posted on June 24, 2009 by Drypen | 0 Comments
    MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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  • FAIR & LOVELY The Brand from HUL

    Posted on June 16, 2009 by Drypen | 0 Comments
    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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Percept H wins the creative mandate for Carlsberg

Posted on December 7, 2010 by Drypen | 0 Comments
The agency won the business following a multi-agency pitch; the account size is pegged at around Rs 25 crore. After a pitch that was called earlier this year, Denmark-based global…
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Ten Habits of Emotionally Intelligent people

Posted on October 30, 2010 by Drypen | 0 Comments
High EQ People: 1)    Label their feelings, rather than labeling people or situations.          “I feel impatient” vs. “This is ridiculous”          “I feel hurt and butter”. vs. “You are an insensitive…
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What is Emotional Intelligence Quotient (EQ)

Posted on October 28, 2010 by Drypen | 0 Comments
The rule for work are changing. We are being judged by not just how smart we are but also by how well we handle each other and ourselves. Our each…
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How to get people like you – The Rules of Likeability

Posted on October 27, 2010 by Drypen | 0 Comments
How to get people like you – The Rules of Likeability There are no rules when it comes to popularity. However, these twelve rules of likeability are very true. Just…
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Changed logo and redesigned packaging aim to bring about a unified new look in all the products under the Horlicks portfolio.

Posted on October 25, 2010 by Drypen | 0 Comments
The changed logo and redesigned packaging aim to bring about a unified new look in all the products under the Horlicks portfolio. GlaxoSmithKline has revamped its flagship brand, Horlicks, after…
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Style-Conscious Woman and their Spending Behaviour

Posted on October 21, 2010 by Drypen | 2 Comments
Women who consider themselves “stylish” and follow the latest fashions spend three times the average on all Counter to last year’s relentless focus on price, “Why She Shops” shows that…
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Consumer engagement: From new media to TVCs

Posted on October 18, 2010 by Drypen | 0 Comments
“I was at the Cannes Lions this year and Mark Zuckerberg from Facebook was there. He’s looking for the same answers,” says Charles Courtier , global CEO, MEC. The question…
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The five commandments of digital marketing

Posted on October 18, 2010 by Drypen | 0 Comments
The marketing communications industry world-wide can almost never be accused of jumping the gun. Marketers tend to err on the side of caution, waiting for a more adventurous competitor to…
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A Brand Launches a Brand – Salman Khan launches limited range of Luxury Watches named after Being Human

Posted on October 16, 2010 by Drypen | 0 Comments
Salman Khan  Bollywood star Salman Khan has launched a limited range of luxury watches named after his “Being Human” charitable foundation. The 24 pieces are conceptualised and designed by Salman…
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Got an MBA? What matters is from where

Posted on October 16, 2010 by Drypen | 0 Comments
It’s common knowledge that more than a degree, it’s where you acquired it from that matters. Now an “extensive” survey on management schools across the country tells us the same…
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