The process of agency evaluation involves regular assessment of two aspects of performance area – financial and qualitative. The financial assessment focuses on how the agency conducts its business to verify costs and expenses, the number of personnel hours charged…

Advertisements can be researched prior to their release (pre-test) or after they have been released (post-test). Pre-tests are sometimes referred to as copy tests. The methods used to pre-test advertisements are based upon either qualitative or quantitative criteria. The most…

It is through the process of review and evaluation that an organization has the opportunity to learn and develop. In turn, this enables management to refine its competitive position and to provide for higher levels of customer satisfaction.