Drypen, Author at drypen.in

Emotional Marketing – To play the emotional tune is the necessity of today's marketing

Posted on October 26, 2008 by Drypen | 0 Comments

To play the emotional tune is the necessity of today’s marketing Gone are the days when producers were regarded as king of the market, who would decide the product features,…

Choosing Among Major Media Types

Posted on October 22, 2008 by Drypen | 0 Comments

The media planner has to know the capacity of the major media types to deliver reach, frequency, and impact. The major advertising media along with their costs, advantages, and limitations…

Marketing mix Product,Price, Place, Promotion the 4ps of Marketing

Posted on October 19, 2008 by Drypen | 0 Comments

When their products firms need to create a successful mix of: 1) The right product 2) Sold at the right price 3) In the right place 4) Using the most…

The 5 Ms Of Advertising With Respect To The Doodh Doodh Campaign

Posted on October 16, 2008 by Drypen | 0 Comments

MISSION: A survey among 1,00,000 households in 1995 showed that there was a decrease in the direct consumption of milk because of the following reasons: Milk took a backseat when…

The forth M – Media and fifth M Measurement of Advertising

Posted on October 12, 2008 by Drypen | 0 Comments

The next is fifth M of Advertising …

Message Generation – five Ms of Advertising

Posted on October 4, 2008 by Drypen | 0 Comments

The next ‘M’ to be considered while making an Advertisement Program is the Media through which to communicate the Message generated during the previous stage. The steps to be considered…

MONEY- Five Ms of Advertising

Posted on October 2, 2008 by Drypen | 0 Comments

This M deals with deciding on the Advertising Budget The advertising budget can be allocated based on: Departments or product groups The calendar

Mission or Setting the Advertising Objectives

Posted on September 30, 2008 by Drypen | 0 Comments

Advertising Objectives can be classified as to whether their aim is: To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the…

The Five M of Advertising Mission Money Measurement

Posted on September 26, 2008 by Drypen | 0 Comments

The organizations handle their advertising in different ways. In small companies, advertising is handled by someone in the sales or marketing department, who works with an ad ageny. A large…

Low involvement- feel quadrant of FCB Grid

Posted on September 25, 2008 by Drypen | 0 Comments

These involve low involvement products whereby individuals exhibit an emotional approach and follow a Do – Feel – Learn pattern. Products are to be purchased for self-gratification.