Mission or Setting the Advertising Objectives

Advertising Objectives can be classified as to whether their aim is:

To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand.

This may include:

  • Telling the market about a new product
  • Suggesting new uses for a product
  • Informing the market of a price change
  • Informing how the product works
  • Describing available services
  • Correcting false impressions
  • Reducing buyers

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