Advertising Highlights
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Percept H wins the creative mandate for Carlsberg The agency won the business following a multi-agency pitch; the account size is pegged at around Rs 25 crore. After a pitch that was called earlier this...
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Advertising 
Mission or Setting the Advertising Objectives
Mission or Setting the Advertising Objectives
Advertising Objectives can be classified as to whether their aim is:
To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand.
This may include:
- Telling the market about a new product
- Suggesting new uses for a product
- Informing the market of a price change
- Informing how the product works
- Describing available services
- Correcting false impressions
- Reducing buyers
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