Finally, an old favourite has come on top in the BT-TAM most watched ads list. Lifebuoy Total has inched up from its 5th slot in July to the No. 1 rank in the August list.
Otherwise the constituents of the list have pretty much remained the same with a few of them trading ranks. Kinley Mineral Water and Parachute Advansed are the only new entrants this time in the top-10.
Chances are that one would not have to jog one’s memory too hard to recollect watching these ads. Whether one liked them, or not, is, of course, a different story.
1. Lifebuoy Total; GRPs 1,126; Seconds on air: 3,70,490
2. Airtel Digital TV; GRPs 1,050; Seconds on air: 4,46,735
3. Airtel Cellular Phone Service; GRPs 1,009; Seconds on air: 4,65,310
4. Fair & Lovely Multivitamin; GRPs 887; Seconds on air: 2,87,300
5. BSNL Corporate; GRPs 856; Seconds on air: 1,87,365
6. Axe Dark Temptation; GRPs 729; Seconds on air: 3,36,220
7. Kinley Mineral Water; GRPs 723; Seconds on air: 4,31,710
8. Castrol Activ 4T; GRPs 697; Seconds on air: 1,78,490
9. Fair & Lovely Anti-marks Cream; GRPs 694; Seconds on air: 3,20,000
10. Parachute Advansed; GRPs 693; Seconds on air: 2,55,955
THE OTHER FIFTEEN
1. Airtel Cellular Phone Service: 678
2. BSNL 3G: 657
3. Rin (New Flavour): 650
4. Surf Excel Washing Mat Range: 637
5. Garnier Fructis Fall Fight: 633
6. HDFC Standard Life Children’s Plan: 626
7. Clinic Plus Strong & Long: 602
8. Clinic All Clear Tech Soft: 617
9. Stayfree Secure: 597
10. Sun Direct: 588
11. Idea Cellular: 587
12. Colgate Dental Cream: 584
13. Horlicks: 572
14. Asian Paints Royale Luxury: 570
15. Sunsilk Thick And Long: 560
MOST WATCHED ADS IN JULY ‘09
1. Idea Cellular: 2,038
2. Fair & Lovely Multivitamin: 1,249
3. Sun Direct: 1,170
4. Airtel Cellular Phone Service: 1,000
5. Lifebuoy Total: 877
6. Bajaj XCD 135 DTS-Si: 853
7. Pureit Water Purifiers: 815
8. Castrol Activ 4T: 807
9. Axe Dark Temptation: 790
10. Dettol Toilet Soaps: 766
