Born: 1939History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 croreBrand story: In the hit Bollywood…

Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy…

Coca-Cola is, arguably, the world’s most recognized brand, although Google and Nokia will likely close in soon.And this 122 years old, it is definitely an iconic brand, defined for the…

The world is rapidly shrinking with the advent of faster communication, transportation and financial flows. Products developed in one country – Mont Blanc pens, McDonalds, BMW’s – are finding enthusiastic…