Case Study – Brand Lifebuoy
Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy…
Tags: Brand Story
Case Study – Brand Thums-Up
Born: 1977 History: Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola.
Case study-Coca Cola
Coca-Cola is, arguably, the world’s most recognized brand, although Google and Nokia will likely close in soon.And this 122 years old, it is definitely an iconic brand, defined for the…