Made in Russia – A brand differentiating strategy
Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One…
Tags: Brand Differentiation
Design can help to launch a new brand
Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a…
The Criteria for a good differentiator -Relevance
The Criteria for a good differentiator -Relevance You know its important to be different, but I feel that it is even more important to be different with a great…