3 idiots – Uses innovative marketing-Marketing Strategy
If Ghajini secured the honour of the best marketed film of 2008, Vidhu Vinod Chopra’s 3 Idiots qualifies for the title this year. Releasing this Friday, the movie is an…
Author: Drypen
Brand Nirma – How communication strategy changed with time for this detergent brand in India
The detergent brand that started out of Karsanbhai patel’s 100 Sqft workshop in 1969 is highly popular with the middle call homes in the country.
Durex on facebook – an innovative way to grow awareness and reach customers
Durex, the condom brand, is using Facebook to involve consumers in its World AIDS Day commitment – donating 50,000 condoms to NGOs in December.
Tiger Woods the brand ambassador for Accenture ( Woods and brand value for Accenture )
Six years ago, Tiger Woods, the golf star, became the face for Accenture, a global management consulting, technology services and outsourcing company. The company brought him on-board to represent its…
EAVs ( Equivalent Advertising Value ) when they stop making sense in Public relations
During various client meetings and industry peer interactions, I have come across them saying, “I have to somehow manage to touch this figure (Rs 5 crore, Rs 7 crore…irrespective). I…
Is Mahatma Gandhi the ultimate Brand ? – Gandhi and Mont Blanc ( Marketing Strategy )
Can the Mahatma be used as a marketing machine? Sitting at the headquarters of Mont Blanc at Hamburg, Germany it must have seemed like a good idea. Like most other luxury…
TV and Radio the strategy and the Radio Buzz
Almost every non-fiction programme on television has an official radio partner. Radio is also a permanent fixture in most broadcasters’ media plans. Lately, television’s associations with radio have even taken…
Brand Reebok – Reebok Just Did It, Impossible is Nothing! ( Best Media Innovation )
Reebok Just Did It, Impossible is Nothing!Brand : ReebokCategory : Best Media innovation – Cinema The communication goal Reebok in India has been perceived as a sports-wear brand rather than…
Public sector banks roll out the red carpet for MBAs
When he took over as the chairman of Union Bank, M V Nair was one of the youngest entrants to the corner office of a public sector bank. So it’s…
Domino's Marketing Strategies – Says, Affordability is the key to survival in India market
DOMINO’S ON A ROLL WITH 274 STORES IN 55 CITIES WhenDomino’s entered India in 1995, Pizza was quite low on the taste palate of Indians. Fourteen years and 274 stores…