Drypen, Author at drypen.in

Aircel, partnering with World Wildlife Fund (WWF) India, has launched the 'Save Our Tigers' initiative ( Campaign )

Posted on February 11, 2010 by Drypen | 0 Comments

In a bid to raise awareness about the declining number of tigers, Aircel, partnering with World Wildlife Fund (WWF) India, has launched the ‘Save Our Tigers’ initiative. The campaign, a…

Glaxo Smith Kline ( GSK) – launched an innovative outdoor campaign for Horlicks ProHeight

Posted on February 8, 2010 by Drypen | 0 Comments

GlaxoSmithKline (GSK) Consumer Healthcare has recently launched Horlicks ProHeight, a health food drink with a specialised protein formulation, which, the company claims, provides essential nutrition for a child’s growth. In…

Mc Dowells Online Marketing Campaign and its Social Corporate Responsibility initiative

Posted on February 5, 2010 by Drypen | 0 Comments

Objective The task was to associate Mc Dowell as a socially responsible corporate. The message to be communicated was simple and one that has been spoken about for eons…

Hari Sadu is back for naukari.com ( Advertisement )

Posted on January 30, 2010 by Drypen | 0 Comments

It is ok to call your boss names again! Does ‘H’ for ‘Hitler, ‘A’ for ‘Arrogant’, ‘R’ for ‘Rascal’, ‘I’ for ‘Idiot’ ring a bell? It is rather likely that…

Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nokia Connecting what?

Posted on January 29, 2010 by Drypen | 0 Comments

Meaningless Slogans: NOKIA – CONNECTING WHAT?Companies often squander their USP’s with meaningless slogans. And it is not just the unknowns that are guilty. Many of the biggest brands in the…

The unique Selling Proposition and the FWMTF Syndrome ( Forget What Made Them Famous ) Syndrome

Posted on January 28, 2010 by Drypen | 0 Comments

Differentiation is about creating a unique selling proposition for your Brand. Unique selling Proposition or USP, was a term coined by the Advertising legend Rosser Reeves. He defines it as…

BT-TAM most watched ads list

Posted on January 27, 2010 by Drypen | 0 Comments

Finally, an old favourite has come on top in the BT-TAM most watched ads list. Lifebuoy Total has inched up from its 5th slot in July to the No. 1…

Aamir Khan lands biggest advertisiang deal

Posted on January 21, 2010 by Drypen | 0 Comments

Aamir lands biggest ad deal ( Strikes Rs 35-Cr Three-Year Deal With Telco Etisalat ) Ranchoddas Shyamaldas Chanchad is tearing up the record books once again, and suddenly it seems…

Vicks Brand and it's Creative Positioning

Posted on January 20, 2010 by Drypen | 0 Comments

Brand Vicks has been synonymous with ‘Khich-khich’ since time immemorial – many have grown up with the term being associated with the brand. While the ‘Khich-khich’ continues in the latest…

Recent NIKE Campaign (OOH Outdoor Campaign)Grabs Attention worth US$ 114583

Posted on January 15, 2010 by Drypen | 0 Comments

Sports brand Nike has recently launched an outdoor campaign for the Nike Sportswear collection, which includes Airmax 90, Cortez, The Nike Dunk, NSW Tee, Eugene Track Jacket and Windrunner.